We reached out to our friends at Haglof Design in Miami to ask what it’s like to be an Ashley Furniture Vendor. They have a store location with both avenues offering Ashley Furniture. This is what they had to say:
As a retail furniture store owner it is important to have all the vendors that you can possibly have. Besides the furniture that you floor in the showroom, you want to have access to other lines that customers may specifically ask for. The number one brand that we get asked for is Ashley Furniture.
Opening an account with Ashley furniture is a process that takes about 2 weeks in total. Then, you have to place an opening order. You can either pick up a full truckload from their nearest warehouse, or you can get a less than load truck delivered to your store or warehouse for a minimum of a $1500 order including freight.
The way you open an account is by contacting one of their marketing specialists also known as sales representatives that are in your area. Most people go the Ashley furniture corporate website and then either call or fill in a form to request to be a dealer. Then they send you to the marketing specialist. The marketing specialist then receives an email detailing what your name is, the business name, and a brief description. Then, then one of the sales reps will email or call you and ask a series of questions and set up a meeting if they’re interested in opening your account.
The sales reps are not obligated to open your account. They are independent contractors and they’ll open accounts as they see fit. The most common questions they will ask are
- How many square feet is your store?
- How many locations do you have?
- What is your role at the company?
- What other vendors do you carry?
- How many years have you been in business?
- How much is your yearly revenue?
- What are your projected sales this and next year?
- How many floor slots do you have?
- how many floor slots will you give us?
- What is your price range?
- What is your customer demographic.
- What is your net and gross profit?
- How many staff members do you have?
- Do you have sales people? How many?
- What categories of furniture do you sell?
- Do you have a warehouse?
- Do you have a loading dock?
- What are your receiving days and hours?
- Can you accept late delivery?
- Do you have an advertising budget?