How to Show Appreciation to Your Customers as a Vendor

Give a Gift at the End of the Year 

When you give a gift to your customers make sure it has some of your branding on it. That will reinforce that you are on top of mind. As the saying goes “out of sight, out of mind”. If you’re not in there face in person, at least you can be making impressions daily or weekly. Some ideas for gifts:  

  • Coffee Mugs 
  • Note Pads 
  • Yeti Cups 
  • Thermos 
  • Pens 
  • Bags 
  • Mouse Pads 
  • Measuring Tape 
  • Stapler 


Provide them with Ideas for Marketing 

 Most retail furniture stores have no idea what to do when it comes to marketing, advertising, and especially digital marketing. Only the big box furniture stores really know what they’re doing. They might have a dedicated marketing team or department and have a budget for that. Other mom and pop shops or as we like to call them dirty window stores just rely on word of mouth, referrals, and foot traffic. They focus on things like location and expect that people will visit if they’re in a busy shopping center. Ideally they’ll be around a grocery store. Back in the 70s and 80s this was a good strategy because people would actually do that. Today people are less likely to visit stores because of the internet boom. Companies like Amazon and Google have made it extremely convenient to shop from home and never have to leave the couch.  


When you provide retail furniture stores with marketing support, they’ll be more likely to put your furniture on the floor in their showroom. Even if they don’t floor your product, they can sell it online with their website or through social media. Below are some innovative ideas to give to the stores that you sell to.  

  1. Private letter event

– Bring in friends & family  

– Customer appreciation 

– Fashion Event 

– Bring in Promo code 

– Bring in lucky number letter 

– Breakfast 

– Wine & cheese/ sip & save 

– 48 hour flash sale 

– Free gift for coming to the store 

– Special your choice discount or terms 

– Bring a friend, get an extra percentage off 


  1. Living Large

– Free rent for 2 months 

– Partner with vendors for an event 

– Neighborhood partner party 

– Block Party 

– Wedding registry wish list ($150 starter, win something free, free room, free mattress) 

– Party for rental agents 

– Have floor plans available 

– Free layaway 

– Your dreams come true (involve partners) 

– Massage, manicure 

– Buy 1 room get 10% off, 2 rooms 15%, 3 rooms 20%  

– Monthly payment 

– Bridal/honeymoon package 

– Furnish models, handouts at condos and apartments 

– Bring in your lease 

– New homeowners 

– Price includes $200 gift card for accessories 


  1. After holiday clearance

– Take an additional 20% off any item 

– Thanks for the 20 years! 

– Gym membership 

– Gift card trade in 

– Ugly present promotion (bring in for discount) 

– 100 rooms, $1 a day 

– Say goodbye to 2018, extra 18% off 


  1. Halloween

– Blood drive 

– Monster savings 

– Spooktacular savings 

– Free pumpkin for coming in 

– Moonlight madness 

– Your own night out (dinner and movie) 

– Give a kid a chance for a mattress 

– Costume party (wear for a discount) 

– Orange and black balloons 

  1. Black Friday

– Small business Saturday 

– Cyber Monday 

– Black tag sale 

– 50% off promotion, buy something get 50% off 

– Why wait, beat the madness 

– Early bird 

– Facebook Friday 

– Every Friday in November 

– Beat the clock doorbusters 


  1. Election

– Guess the price to win 

– Pick your favorite (any one item 50% off) 

– Red white and blue sale 

– Thank you America 

– We pay the sales tax 

– Vote for your favorite mattress (foam vs innerspring) 

– Extended hours 

– Pick, post, share, and win 

– Countdown to the election 

– Our top consumer choice winners (extra discount) 

– Why the family should win a new dining room 

– Open early, open late 

– Vote for your favorite series group or collection 

– Post photo of what you want to win, most likes wins 


  1. Holiday Savings

– Trade in for the furniture bank 

– Electronics as hooks 

– Rebate with purchase, the more you spend the more you get back in cash. 

– ‘Tis  the season of giving, get an extra…. 

– 2 for 1 gift card, give one get one 

– $2500 holiday shopping spree 

– Toys for kids in the hospital 

– Help a family in need, coats for kids, canned goods to food pantry, turkey give-away, clothing, gloves 

– Money tree (pick an envelope) 

– HoHoHo free Echo 

– Red tag, red ribbon, red carpet event 


  1. More

– Outdoor private event in the winter with guaranteed lowest prices for next year and free layaway with 10% down.  

– Buy a recliner or chair, get a second up to equal value for 75% off 

– Free recliner with motion sofa and loveseat $1199 

– Twin Full Queen youth rooms to grow into 

– Home of the $399 adjustable bed plus headboard $599, Upholstered Bed $799, or with bed, dresser, mirror, $999 

– Free recliner with sofa and loveseat $999 

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